CAMPAIGN

CAMPAIGN

“THINGS FALL APART” SS 21

In collaboration with Nigerian shoe designer MALIKO & MUA WENDYSTUDIOXOX

“Things Fall Apart” pays homage to Nigerian author Chinua Achebe. The collection celebrates the identity of a colonial culture in post-colonial Nigeria. Romanticising the African past and bringing the history of Nigeria into modern expression; eloquently fusing it with the social, historical and cultural situations currently being faced in modern West Africa. This collection embeds the brand image of transculturalism whilst still expressing it’s own narrative.

This collection paves the way for the redefinition of sustainability by merging AW 20 Runway into SS 21

“Things Fall Apart” pays homage to Nigerian author Chinua Achebe. The collection celebrates the identity of a colonial culture in post-colonial Nigeria. Romanticising the African past and bringing the history of Nigeria into modern expression; eloquently fusing it with the social, historical and cultural situations currently being faced in modern West Africa. This collection embeds the brand image of transculturalism whilst still expressing it’s own narrative.

This collection paves the way for the redefinition of sustainability by merging AW 20 Runway into SS 21

CAMPAIGN CREDITS

Photography
Dave @hometownboredom Ben @benjenharris

Styling
Prince @princethepotato

MUA
Wendy @wendysworld_xox

MUA Assistant
Betty @bemusebybetty

Shoes
Maliko @malikostudios

Hairstyling
Elizabeth@iizzybabi_hairbeauty

Set Design
Jasmine Miller-Sauchella
Kayla @kaylaafinn

Set Coordinator
Sophie @sophiee.ellis

Film Editing
@hometownboredom
@benjenharris

Casting
@princethepotato
@cambridgeshirecowboy
& Jasmine Miller-Sauchella of Saint Floyd’s Sacred Heart Casting

Models
Dan @dan.gibbo Nandipha @sansmelanin Temi @mister_temi Tony @2ktonyk Naomi @nay_rays Jamie @jamiecopyrighted Pap so.bresom Owen @glowiny