CAMPAIGN
CAMPAIGN
“THINGS FALL APART” SS 21
“Things Fall Apart” pays homage to Nigerian author Chinua Achebe. The collection celebrates the identity of a colonial culture in post-colonial Nigeria. Romanticising the African past and bringing the history of Nigeria into modern expression; eloquently fusing it with the social, historical and cultural situations currently being faced in modern West Africa. This collection embeds the brand image of transculturalism whilst still expressing it’s own narrative.
This collection paves the way for the redefinition of sustainability by merging AW 20 Runway into SS 21
“Things Fall Apart” pays homage to Nigerian author Chinua Achebe. The collection celebrates the identity of a colonial culture in post-colonial Nigeria. Romanticising the African past and bringing the history of Nigeria into modern expression; eloquently fusing it with the social, historical and cultural situations currently being faced in modern West Africa. This collection embeds the brand image of transculturalism whilst still expressing it’s own narrative.
This collection paves the way for the redefinition of sustainability by merging AW 20 Runway into SS 21