Iyanu is a London based textile designer and a walking personification of her work. The first of its kind and the beginning of a new generational vanguard of African creatives. Iyanu celebrates her transcultural identity by crossing boundaries and creating a merge between her Nigerian roots with her British upbringing. Iyanu’s story is told by rebelling against the traditional rules of prints. Provoking a deliberate collision of rich, undiluted colour palettes. Her eclectic use of prints clashed with erratic patterns is stimulating to the eye and causing a sensual appetite -hedonism in nature-, triggering a sense of belonging for a new cultural beginning and inspiration for the next generation. Her natural instinct in design infiltrates her style aesthetic; resulting in a unique, identifiable signature.
She successfully completed a BA(Hons) in Textile (2013) and was selected for ‘The Cass School of Art & Design postgraduate scholarship where she completed a Masters degree in Fashion & Textile (2014). During her educational design development, she won ‘Hedonism Award’ and ‘Best in Show’ at the graduate exhibition.
Her eponymous textile/fashion brand IYA₦U (ee.yah.nu) debuted its first collection ‘YOUTH’ in Lagos, Nigeria, 2018. Handpicked from an extensive selection to debut at London Fashion Week (AW20) with ON|OFF present…
IYA₦U continues to push boundaries by fluidly merging the lines between the cultural elements and fashion in Nigeria & Britain respectively. Through a vivid backdrop of colours and prints, creating a newer modification/ re-birth of a new culture as a result.
IYA₦U. Made for the unconventional.